Cook with Kre: press kit

Short description
Cook with Kre is a cooking companion for iPhone and iPad: bring a recipe's web link, Kre plans the meal, then talks you through every step out loud.

Long description
Cook with Kre is a cooking companion for iPhone and iPad, made by Krenis and coming soon. Kre appears on every screen as the Hearth, the app's brand mark. Add a recipe by pasting its web link; if the page can't be read, paste the recipe text instead, because Kre never guesses a recipe it couldn't read. Pick how many people you are cooking for, add the other dishes in the meal, and Kre plans them together as one plan, aiming to have them ready at the same time. Then cook out loud. Kre talks you through one step at a time, amounts and all, while your timers run. Ask it a question, tell it you are missing an ingredient and it suggests a swap, or say "hold on" and it stops offering steps until you say "I'm back". Start speaking and it stops to listen. Rather not talk? Choose to tap through it instead, and switch any time by tapping Kre. The screen stays on while a meal is live, and Kre goes by what you tell it and by the timers, so tell it when something is done.

Cook with Kre is made by Krenis.

Name: Cook with Kre
Company: Krenis
Brand mark: The Hearth, Kre's mark in the app: four round-capped arcs around a circle. It is the Cook with Kre brand mark.
Platforms: iPhone and iPad, coming soon
Release date: TBA
Price: [OWNER: price]
Press contact: [OWNER: support email]

screenshots/: real, unedited app screenshots on iPhone and iPad.
icon/: the app icon at 1024 and 512 pixels.
logo/: the wordmark at 1200 by 400 pixels and the logo at 512 pixels, on a transparent ground.

Use the icon and the Hearth as they are: do not modify, recolour or redraw them, and do not imply that Krenis or Cook with Kre endorses your publication or product.
